In a world filled with brand loyalty, Willomet Motor & Fab says, “I’m over it.” While this may ruffle some feathers, it’s essential to recognize that brand loyalty, especially in the automotive industry, may not be all it’s cracked up to be.
Brand loyalty is a pervasive phenomenon that extends across various industries, not limited to the automotive world. Whether it’s Toyota versus Jeep in off-roading, Ford versus Chevy in hot rodding, or any other brand rivalry, people are often passionate about their favorite brands. However, in the midst of these fervent debates, are we missing the point?
A Nostalgic Journey
To understand the origins of hot rodding and the automotive enthusiast world, let’s travel back to the 1950s. This was the post-war period when soldiers, including GIs and Marines, returned home and began immersing themselves in the world of automotive building as a hobby. Back then, there were no giant parts retailers like Summit or Jegs. Instead, these early hot rodders were creative engineers, solving problems with the parts available to them. Their loyalty wasn’t to any brand but to the idea of going faster and doing it safely. As we understand it today, brand loyalty was a luxury item of the modern age.
The Fallacy of “Wrong” Parts
Consider the controversy surrounding using certain parts in custom projects, such as the LS swap in a Charger. Critics often label this as “putting the wrong engine in the car.” However, this mindset is fundamentally flawed. Just as there’s no wrong tool when you reach for a 14 mm or a 13 mm wrench, what truly matters is whether the tools or parts fit the application. What works in the world of hot rodding and off-roading is what matters most.
Tools in the Toolbox
Engines, rear ends, suspension choices – they are nothing more than tools in a toolbox. Many combinations can achieve the desired results, and that’s what makes this world so exciting. What’s important is seeing these tools used in creative and innovative ways. The key is not to argue about the brand but to embrace the right tool for the job.
Supporting the Builder, Not the Brand
Ultimately, it’s the builders who deserve our support and admiration. Whether it’s an LS swap into a classic Suburban or a Cummins engine in a square body, these are all wins because they represent the dedication and passion of the individuals behind these projects. The true essence of hot rodding lies in the journey of those who build and customize their vehicles, not in adhering to a specific brand.
Diverse Creativity
As the automotive enthusiast community has grown and matured, we now have many brands to choose from. Local stores like Summit Racing provide access to various parts and components. You can build a car from nearly all off-the-shelf items. In this environment, brand loyalty becomes less relevant.
Breaking the Rules
Breaking rules and norms can lead to remarkable creations. There are countless examples of individuals who have taken unconventional paths, such as Derek at Vice Grip Garage, who experimented with a newer Hemi engine; Zachary and Honkin Folks, who embarked on LS swaps; and Mike at Stance Works, who boldly removed heavy and oversized parts in favor of more suitable alternatives. These builders inspire us to think outside the box and challenge conventions.
Don’t Color Inside Imaginary Lines
No rules are set in stone in the world of hot rodding and off-roading. These lines are imaginary, and it’s our duty to encourage the next generation of enthusiasts to build whatever interests them. After all, the beauty of this hobby lies in its diversity and creativity.
So, the next time you engage in a brand loyalty debate, remember that it’s not the brand that truly matters but the people and their passion for creating something unique and exciting. Embrace the diversity of the automotive world and celebrate those who break the rules to push the boundaries of what’s possible.
