Lexus Emblems, Badges, and Decals
Lexus is a brand name used by the Toyota Motor Corporation for such export markets as North America, Middle East, Europe, Africa, Latin America, Asia and Oceania, for luxury automobiles. The name has been attributed to the combination of the words 'luxury' and 'elegance' � a derivation from 'luxury exports to the US', or to Alexis. When Toyota Motor was trying to name its new luxury brand in the mid-1980s, it was kicking around names like Celsius and Alexis. When someone on the team heard the 'Alexis' proposal, the person didn't hear a woman's name but 'a Lexus' instead. It stuck, but not before a battle with LexisNexis, the research company that is now a Reed Elsevier division.
Lexus Emblems, Badges and Decals